Letz Get Onething Staright.Nobody On Earth Can Claim To Know What Makes A Hit Or Flop At The Box Office.Why Was Kites So Crazily Hyped By Da Media?Simple.Da Sizzling Hrithik-Barbie Chemistry-Said To Have Even Rocked Da Marriage And Send Wife Suzie In a Tizzy-Waz a Dynamite For The Media.The Tightly Controlled Promos And Stillz Generated Curiosity And Hence Expectation Peaked To a Frenzy When Da Film Was Released.Kites Failure Is a Clear Case Of Product-Performance Mismatch,Which No Marketing,Advertising And Promotion On Da Earth Could Undo:(To A Fever-Pitch Audience Fed On The Kites MASALA to Set Their Temperature Soaring,the Film Turned Out To Be a Damp Squib.On Da Whole Kites Is Not Kati Patang(cut Kite) but Phati Patang!(Tattered Kite).
Raavan too Became A victim Of Mega Expectations Gone Sour.A Magnificent Visual Feast But Diz Epicz Disappointment Appeared To Reside In Historical,Geographical and Political Limbo.Abhishekz Beera Munda Was An Over-the -Top ,Over-Made-Up Freako .......A Role That Juz Went horribly Wrong.Aishwarya Lookz Sublime and Maybe The Best Thing In the Movie.
"In both Da Moviez ,the Hype and Hoopla,Aggressive Marketing and Promotion Backfired ."
